ethnically inspired designs flourishes in this market
September 2012 saw the company’s founder
Zhang Zhifeng give a speech entitled
‘From China, to the World’
before the brand presented its latest haute couture
‘Huafu’ collection in Milan, Italy.
Expect an increasing number of 'Western' brands to launch new products or even new
brands dedicated to consumers in emerging markets.
After all, it's where the money is right now…So who has already jumped on the MADE FOR CHINA band wagon?
Big brands are busy introducing ‘cheaper’ brands in China, too, as many consumers in
emerging markets still do have less to spend than their counterparts in the West.
Dior's very expensive Shanghai Blue Phone, only available in Shanghai stores - Hermès’ new Chinese brand Shang Xia,it’s store sells; decorative arts inspired by Chinese culture. - BMW’s limited edition, orange metallic M3 Tigerto celebrate the 25th anniversary of its M3 model in China, which coincided with the Chinese lunar calendar (the year of the tiger).
To name but a few!
And the inspiration behind the naming of this trend: Apple's Shanghai store employees
started wearing red t-shirts with the slogan 'Designed in California, Made for China' written
in Mandarin. The message is a play on the words that are found on the back of all iPhones:
'Designed by Apple in California, assembled in China'